Nowadays, mobile internet usage is experiencing rapid growth. The number of people who use mobile devices to access the web is increasing significantly. Not only people in developed countries but also people in developing countries prefer to use mobile devices to access the internet rather than desktop devices. The growth of social networking such as Facebook has made more people use mobile devices to access the site. Accessibility and flexibility of mobile devices are said to be the main reasons why people prefer to use them.
Based on the above facts, some experts predict that mobile web will become a hot trend in the future. The number of mobile users will keep increasing day by day and this condition gives more opportunities to mobile advertising network to provide comprehensive and cost effective solutions in mobile advertising service. To meet the needs of mobile users in using mobile internet, MobGold, as one of mobile advertising players, has launched a Mobile Web Analytic that can be used for analyzing the effectiveness of a company’s mobile advertising.
This mobile ad network enables advertisers and publishers of mobile advertising campaigns to measure, track, and monitor mobile users. More importantly, this web analytic is able to provide important information about mobile user handset and types of browsers.
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